John Cass Interviews Wendy Harman From the American Red Cross
This podcast presents a case from the Society for New Communications Research (SNCR) project, "New Media, New Influencers and Implications for the Public Relations Profession." The project was funded by the Institute for Public Relations and Wieck Media. Harman describes the extensive involvement of the Red Cross in social media. Cass is a member of the team of SNCR Fellows who conducted the research.
