Institute for Public Relations - The Use of Integrated Marketing Communications by U.S. Non-profit Organizations

Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations™

The Use of Integrated Marketing Communications by U.S. Non-profit Organizations

By Amy Perkins, Margaret Algren and Kristen Campbell Eichhorn

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This research aims to expand the knowledge about United States non-profit organizations' current use of integrated marketing communications (IMC) to build relationships with stakeholders. A quantitative online survey was distributed to a stratified random sample of communication professionals at non-profit organizations.

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The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath the art of public relations™

The Use of Integrated Marketing Communications by U.S. Non-profit Organizations

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the science beneath
the art of public relations™