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Institute for Public Relations

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How Intrinsic and External News Factors Affect
Health Journalists’ Cognitive and Behavioral Attitude

By Sun-A Park, María E. Len-Ríos and Amanda Hinnant

Using data from a nationwide survey of newspaper health journalists (n=308), this study examines the influence of intrinsic and external news factors on journalists’ attitudes toward stories provided by public relations agencies. These factors consist of three types: 1.) individual-level factors; 2.) media-routine factors; and 3.) organizational-level factors.