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Institute for Public Relations

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From Strategic Management to Policy Consensus in a Health-related Crisis:
An Analysis of the National Salmonella Outbreak in the United States

By Hyojung Park and Hyehyun Hong

Despite growing attention to understanding those dynamics in strategic management of crises, little research has been conducted on health-related crises using the contingency theory. This study seeks to shed more light on the application of contingency theory in health-related crises by analyzing the recent crisis of salmonella=tainted tomatoes, which was the largest food-borne illness outbreak in the past 10 years.