Formulation of a Measurement Scale from the Perceptions a Community has of a Corporate Brand Based
on the Implementation of a Corporate Social Responsibility Program
The purpose of this research is to design a measurement system that will give organizations facts about community perceptions. This will be based on the impact that a Corporate Social Responsibility program has on the community members. In order to accomplish this, the researchers have chosen three case studies from renowned companies in Barranquilla, Colombia.
