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Defining PR’s Role in Achieving Organizational Goals for the ASPCA

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By American Society for Prevention of Cruelty to Animals and KD Paine & Partners

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Winner of a Certificate of Merit in the 2008 Jack Felton Golden Ruler Award competition. The American Society for the Prevention of Cruelty to Animals (ASPCA) and KDPaine & Partners established strategies to systematically measure and evaluate the newly established communications program while building a proactive external media relations function.

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