Sponsored by MCI Communications Corporation

This study examined corporate communications policy concerning the Internet and interactive media through a mail questionnaire survey of 236 of the nation's most senior-level public relations and corporate communications officers.

Since they provide easy and immediate access to so much information, the Internet and other aspects of interactive media are having a unique impact on the way corporate public relations is being practiced. Although some recent research has analyzed this impact, this is the first research study to examine the Internet and interactive media from the perspective of the chief communications policy maker in the nation's largest corporations.