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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations

Best Practices in PR Research

By Don W. Stacks

This presentation has been delivered by Dr. Stacks at a variety of public relations conferences. It provides a primer and practical advice on effective use of public relations research integrated into practice.

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