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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations

Arthur W. Page Society/Tuck School of Business Academic Symposium

This meeting brought together academics, communications practitioners and journalists to discuss the state of the profession, the challenges it faces and new areas of research that continue to push it forward. The two-day symposium, hosted over May 17-19, 2006, in Hanover, NH, by Page member and trustee Professor Paul A. Argenti, prompted discussions in the following areas:

  • The credibility of the communications industry
  • The need for succession to foster and preserve communications' viability and longevity
  • Corporate communication's place in higher education
  • The role of new technology, measurement and ethics in the profession
  • The connotations surrounding the terms "public relations" and "communications"