12th Annual International Public Relations Research Conference
2009 Proceedings
"Research that Supports & Advances the Practice"
Relationship Management
Production Processes Go South, Plant Closure Processes Underway, Remediation in Progress: Relationship Management Theory Applied to a Potential Crisis Situation
By Ann D. Jabro amd Rainier Domalski
This research paper highlights the 10 principles of relationship management that an international chemical manufacturing company, with production ties in Germany and the United States, had employed for close to 10 years to establish and maintain two-way symmetrical relationships built on trust and accommodation with key publics in the community in which it operated.
Community Relations and OPR: In Search for a New Approach to Local Corporate Community Initiatives
By Jennie Peña Escobar
Drawing upon the concepts of OPR and Stakeholder Engagement, this research explores how local private companies create, maintain and enhance relationships with their communities based on their Corporate Community Involvement practices. The premise of this research is that effective community relations should meet the needs of both the organization and its key community constituencies.