Research Topics
Advertising and PR
Earned media and paid advertising typically are managed by different organizations in large companies. This research explores how these forms of communication interact and how the value of each is measured.
Change Theory
This section summarizes theories and change models, discusses change management and tips on how management can stay open to change.
Corporate Social Responsibility
This research discusses the perplexities and challenges of Corporate Social Responsibility (CSR). There is much to learn about CSR from the literature and from experiences of heavily engaged organizations.
Crisis Management
Crisis management is a critical organizational function, and public relations practitioners are an integral part of crisis teams. This section offers best practices and lessons learned from research on the topic.
Diversity and Public Relations
Definitions of diversity; knowledge and skills that practitioners need to relate to diverse publics; models of diversity for public relations executives; and discussion of the value of diversity in the public relations profession.
Education in PR
The Commission on Public Relations Education’s reports and recommendations on curricular standards are widely used in the US and abroad in university-level public relations education.
Employee / Organizational Communication
Research into the human dimension of the management function and the continuing need to understand relationships between managers, among employees, and interactions between the two.
Ethics and PR
The ability to engage in ethical reasoning is growing in demand and in importance in public relations. Academic research, education and professional practice all are focused more than ever on ethics.
Global PR
An overview of research findings on global public relations.
History of PR
Although misused from time-to-time, public relations has a record of historical achievement that suggests a deep and abiding respect for openness and honesty in communication.
Interdisciplinary
Recent anthropological research, reviews, and theoretical works that bear upon the work of public relations practitioners
Investor Relations
Defining investor relations, providing a brief overview of the investor relations evolution and discussing the current state and future trends in IR.
Issues Management
Definitions, concepts, tips and insights on what research teaches us about issues management.
Measurement and Evaluation
A volume of papers related to measurement and evaluation of public relations, many written by members of the IPR Commission on PR Measurement and Evaluation.
Media Relations
The Institute for Public Relations publishes a variety of papers on media relations research and measurement
New Technology / Social Media
What research tells us about a variety of emerging technologies and their impact on and implications for public relations practice.
Philanthropy
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PR and Management
Research that illustrates how the role of public relations in strategic management may increase with higher levels of integrated communication.
Public Affairs
By relying on appropriate research methods, public affairs professionals become an integral part of the organizational and help determine the organization's mission and goals.
Reference Shelf
Including the Dictionary of Public Relations Measurement and Research.
Relationships
Research that explores how PR practitioners can pinpoint and document for senior management the overall value of relationships to organizations.
Reputation and Trust
Organizations increasingly appreciate the value of earning a reputation through actions and building relationships through sustained engagement both online and offline.
Research Methods / Standards
Research that illustrates best practices or fundamental research principles.
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