Research Topics

  • Advertising and PR

    Earned media and paid advertising typically are managed by different organizations in large companies. This research explores how these forms of communication interact and how the value of each is measured.

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  • Change Theory

    This section summarizes theories and change models, discusses change management and tips on how management can stay open to change.

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  • Corporate Social Responsibility

    This research discusses the perplexities and challenges of Corporate Social Responsibility (CSR). There is much to learn about CSR from the literature and from experiences of heavily engaged organizations.

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  • Crisis Management

    Crisis management is a critical organizational function, and public relations practitioners are an integral part of crisis teams. This section offers best practices and lessons learned from research on the topic.

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  • Diversity and Public Relations

    Definitions of diversity; knowledge and skills that practitioners need to relate to diverse publics; models of diversity for public relations executives; and discussion of the value of diversity in the public relations profession.

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  • Education in PR

    The Commission on Public Relations Education’s reports and recommendations on curricular standards are widely used in the US and abroad in university-level public relations education.

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  • Employee / Organizational Communication

    Research into the human dimension of the management function and the continuing need to understand relationships between managers, among employees, and interactions between the two.

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  • Ethics and PR

    The ability to engage in ethical reasoning is growing in demand and in importance in public relations. Academic research, education and professional practice all are focused more than ever on ethics.

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  • Global PR

    An overview of research findings on global public relations.

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  • History of PR

    Although misused from time-to-time, public relations has a record of historical achievement that suggests a deep and abiding respect for openness and honesty in communication.

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  • Interdisciplinary

    Recent anthropological research, reviews, and theoretical works that bear upon the work of public relations practitioners

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  • Investor Relations

    Defining investor relations, providing a brief overview of the investor relations evolution and discussing the current state and future trends in IR.

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  • Issues Management

    Definitions, concepts, tips and insights on what research teaches us about issues management.

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  • Measurement and Evaluation

    A volume of papers related to measurement and evaluation of public relations, many written by members of the IPR Commission on PR Measurement and Evaluation.

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  • Media Relations

    The Institute for Public Relations publishes a variety of papers on media relations research and measurement

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  • New Technology / Social Media

    What research tells us about a variety of emerging technologies and their impact on and implications for public relations practice.

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  • Philanthropy

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  • PR and Management

    Research that illustrates how the role of public relations in strategic management may increase with higher levels of integrated communication.

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  • Public Affairs

    By relying on appropriate research methods, public affairs professionals become an integral part of the organizational and help determine the organization's mission and goals.

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  • Reference Shelf

    Including the Dictionary of Public Relations Measurement and Research.

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  • Relationships

    Research that explores how PR practitioners can pinpoint and document for senior management the overall value of relationships to organizations.

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  • Reputation and Trust

    Organizations increasingly appreciate the value of earning a reputation through actions and building relationships through sustained engagement both online and offline.

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  • Research Methods / Standards

    Research that illustrates best practices or fundamental research principles.

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