Institute for Public Relations

• New Research That Indisputably Proves the Power of PR
• Media Measurement & Metrics Made Easy - Why Precision Matters
• Leading Through Measurement - Linking Media Coverage with Business Outcomes
• PR and Marketing - Real-World Market-Mix Modeling Data Proves the Value of Media Coverage

• Measurement 101: How to use research for the planning and evaluation of corporate communications programs
• Corporate reputation
• Balanced scorecards and key performance indicators
• Market research to understand your target audiences
• Understanding your internal audience through employee research

• Using research in public relations
• Crisis research and measurement
• Understanding publics
• Measurement and evaluation systems
• Segmentation

• Measurement of PR against Corporate Objective

• PR Measurement
• Consumer Trends
• U.S. Environmental Policies

• International Public Relations
• Public Relations Ethics
• Public Relations Professionalism
• Public Relations History

• Crisis Communications
• Internal Communications
• Persuasion
• Interpersonal Relationships
• Nonverbal Messages
• Listening
• Evaluation Measurement (Research)
• Appraisals

• How To Do PR Research On A Shoestring
• How To Conduct PR Research For Strategic Planning
• How To Set Up and Conduct A Communications Audit
• How To Measure and Evaluate PR Effectiveness

• Developing messages that work
• Research for evaluation
• Research for planning
• Setting measurable objectives

In-house professional development sessions for PR/Communication function staff on:

• Creating a Results-Based Plan & Scorecard for Measuring the PR/Communications Department's Overall Performance and Value
• Conducting Major Department Assessments: Communication Audits, Benchmarking, Management Reviews and Strategic Alignment
• Organizing the PR/Communications Department: Structure, Reporting, Capabilities and Resources
• Moving PR from a Focus on Communication to Supporting the Organization's Strategy Execution Through Stakeholder Relationship Management
• Being a Leader - Not Just a Manager - of the PR/Communications Department

• Corporate Reputation

• Public Relations as Applied Psychology
• Strategic Decision-Making and Public Relations
• Helping Organisations to Work: the Contribution of Public Relations
• Effective Public Relations and Value Creation
• Techniques of Anticipation from Public Relations Practice

• Management is from Mars, we're all from Venus -- how to measure your way up the corporate ladder
• Paradise by the dashboard light -- how to create a PR dashboard that will get you where you want to go
• 21st century PR tools -- A survival guide for the 21st century communicator
• Talk locally, measure globally -- how to set up an international evaluation program
• The Cyber Ruler -- how to measure image in cyber space, on the internet, etc.
• Social Capital -- what is it and how to increase it
• Measurement 101 -- the basics of measurement and evaluation
• It was a great show, or was it? -- how to measure events and sponsorships
• Measurement by watercooler -- how to measure internal communications

• Special considerations -- doing global research well
• Reputation research and its importance to crafting messages
• Customer Surveys -- Media Satisfaction Research for Client-Side Process Improvement
• Employee Research -- Measuring What Matt

• What price credibility
• Is your reputation changing with the times?
• 11 habits of highly effective leaders
• Public relations: management tool for the next millennium
• Developing a quality improvement program in your firm
• How to increase sales through public relations
• How to get you or your company noticed
• The art of negotiating
• Using public relations to help build your career

• Corporate governance - What Smart Companies Are Doing to Re-establish Trust in Today's Business Environment
• Corporate reputation - What Role Communication Plays in Building Value for Today's Corporation
• Public affairs management - Understanding the Cross Section of Corporate Positioning, Issue Communication, Government Relations and Corporate Reputation
• Issue-based communications - Top 10 Best Practices in Issue Based Communications
• Market entry - What You Need to Know About Entering a New Global Market

• Using research-based thinking for PR strategy and planning
• Metrics for measuring media results
• Designing scorecards to demonstrate the value of your public relations program
• Using research to manage stakeholder relationships

• Communication Investments: Winning on the ROI Front
• PR Research 101: a Primer for Public Relations Research (half-day)
• How Media Measurement Can Drive Global PR Strategy
• The New Science of Public Relations: A Contrarian's View to Delivering Meaningful Business Outcomes Through (research-based) PR
• Six Sigma and Public Relations: Research Applications for Improved PR Performance
• An Introduction to Integrated Marketing for PR Professionals
• Why Corporate Reputation Matters and How to Measure It
• Unleashing the Power of Public Relations: A Contrarian's Guide to Marketing and Communication

• Why measure? - Media Analysis 101
• Global media analysis - not all markets are the same!
• Messaging
• Integrating PR measures into the bigger picture
• Brand tracking and other market research
• Word of mouth
• Researching Corporate reputation

• Reputation research: how to get started and connect the dots for management
• Brand tracking and ROI measurement
• Demonstrating communications effectiveness
• Anticipating risk and identifying the 'weak signals' that may cause problems ahead
• Tracking influencers and advocates to build better relationships
• Management education on WHY PR matters
• Giving a voice, accountability and credibility to communicators
• Balance score-cards: where does PR fit in?

• Effective internal communications
• Intranet development and strategy
• Practical strategic planning simplified

• Corporate Brand/Image Development
• Employee communication

• Accountability and Social Responsibility of Corporate Communication
• Strategic and Management Tools for the Corporate Communicator
• Communicative and Communicational Behavioural Models in Organizations
• How Many Are We in PR, and What's Our Economic Impact Worldwide
• New Thinking About Regulation of Public Relations -- Profession and Practices

• Three Nuggets from the "Body of Knowledge"
• Corporate Rumors... Avoid being whispered to death.
• What's New in IPR research this year.
• Two More Nuggets from the "Body of Knowledge."