Institute for Public Relations - Research methods

Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

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Research Methods

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Guidelines For Measuring Relationships in Public Relations

: By Linda Childers Hon and James E. Grunig; Tools and techniques for measuring and evaluating the relatively short-term outputs and outcomes of specific public relations programs, events and campaigns…

Setting Measureable Public Relations Objectives

: By Forrest W. Anderson and Linda Hadley; The goal of virtually all public relations is to help an organization achieve its business or performance objectives. How does PR do this? It begins by…

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