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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

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Research Methods

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Spotlight on ‘Public Health’ - A Benchmark Content Analysis of Press Coverage For The Robert Wood Johnson Foundation
By Walter K. Lindenmann
The Robert Wood Johnson Foundation (RWJF) is a philanthropic organization whose mission is to improve the health and health care of all Americans. One…
Measuring Public Relations Effectiveness: For The Dole Food Company and the Society for Nutrition Education
By Dr. Walter K. Lindenmann
The Dole Food Company, in collaboration with the Society for Nutrition Education, developed a CD-ROM program designed to educate third grade students and…
Guidelines For Measuring Relationships in Public Relations
By Linda Childers Hon and James E. Grunig
Tools and techniques for measuring and evaluating the relatively short-term outputs and outcomes of specific public relations programs, events and campaigns…
Setting Measureable Public Relations Objectives
By Forrest W. Anderson and Linda Hadley
The goal of virtually all public relations is to help an organization achieve its business or performance objectives. How does PR do this? It begins by…

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