Search

Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations

Research Methods

Page 2 of 3 pages  <  1 2 3 >

A New Model for Media Content Analysis
The public relations industry has championed the use of measurement and evaluation as integral to the practice of the profession for decades. While "lip…
Academic Research Potential for Automated Media and Information Metrics: An Agenda for Data-mining in Public Relations
Beyond proving the value of public relations, can fully automated media tracking also be the public relations executive's ticket to the boardroom?
Tracking Organization-Public Relationships Over Time: A Framework for Longitudinal Research
Organizational relationships are almost exclusively analyzed using the data that captures the perceptions of the parties in the relationships.
Designing and Implementing Your Communication’s Dashboard: Lessons Learned
Somewhere between TQM and Six Sigma, a new term began to make its way through corporate America "the Dashboard". With all the data and statistics being…
Let’s Put Meaning Into Public Relations Research
There is an important message in all this for America's policymakers, government and business leaders in general and for those of us in public relations…
Best Practices in PR Research
This presentation has been delivered by Dr. Stacks at a variety of public relations conferences. It provides a primer and practical advice on effective…
Research Doesn’t Have to Put You in the Poorhouse
You don't have to spend a fortune or go broke when designing and carrying out public relations research and measurement projects. To save money, consider…
Selling Public Relations Research Internally: Changing The Mindset About Communications
A constant challenge to public relations executives is demonstrating how they meet increasing demands for accountability. Obviously needed is greater effort…
Fun Things To Do With Measurement
Now you get the idea. The point of measurement and evaluation is to help you make better, more informed decisions. A measurement report should help your…
Guidelines for Formative and Evaluative Research in Public Affairs
This report is a narrative description of what the best public affairs programs within and beyond the Department of Energy Office of Science are doing…

Page 2 of 3 pages  <  1 2 3 >