Research
Research Methods
- A New Model for Media Content Analysis
- The public relations industry has championed the use of measurement and evaluation as integral to the practice of the profession for decades. While "lip…
- Academic Research Potential for Automated Media and Information Metrics: An Agenda for Data-mining in Public Relations
- Beyond proving the value of public relations, can fully automated media tracking also be the public relations executive's ticket to the boardroom?
- Tracking Organization-Public Relationships Over Time: A Framework for Longitudinal Research
- Organizational relationships are almost exclusively analyzed using the data that captures the perceptions of the parties in the relationships.
- Designing and Implementing Your Communication’s Dashboard: Lessons Learned
- Somewhere between TQM and Six Sigma, a new term began to make its way through corporate America "the Dashboard". With all the data and statistics being…
- Let’s Put Meaning Into Public Relations Research
- There is an important message in all this for America's policymakers, government and business leaders in general and for those of us in public relations…
- Best Practices in PR Research
- This presentation has been delivered by Dr. Stacks at a variety of public relations conferences. It provides a primer and practical advice on effective…
- Research Doesn’t Have to Put You in the Poorhouse
- You don't have to spend a fortune or go broke when designing and carrying out public relations research and measurement projects. To save money, consider…
- Selling Public Relations Research Internally: Changing The Mindset About Communications
- A constant challenge to public relations executives is demonstrating how they meet increasing demands for accountability. Obviously needed is greater effort…
- Fun Things To Do With Measurement
- Now you get the idea. The point of measurement and evaluation is to help you make better, more informed decisions. A measurement report should help your…
- Guidelines for Formative and Evaluative Research in Public Affairs
- This report is a narrative description of what the best public affairs programs within and beyond the Department of Energy Office of Science are doing…
