Research
Research Methods
- Tracking Organization-Public Relationships Over Time: A Framework for Longitudinal Research
- Organizational relationships are almost exclusively analyzed using the data that captures the perceptions of the parties in the relationships.
- Designing and Implementing Your Communication’s Dashboard: Lessons Learned
- Somewhere between TQM and Six Sigma, a new term began to make its way through corporate America "the Dashboard". With all the data and statistics being…
- Let’s Put Meaning Into Public Relations Research
- There is an important message in all this for America's policymakers, government and business leaders in general and for those of us in public relations…
- Best Practices in PR Research
- This presentation has been delivered by Dr. Stacks at a variety of public relations conferences. It provides a primer and practical advice on effective…
- Research Doesn’t Have to Put You in the Poorhouse
- You don't have to spend a fortune or go broke when designing and carrying out public relations research and measurement projects. To save money, consider…
- Selling Public Relations Research Internally: Changing The Mindset About Communications
- A constant challenge to public relations executives is demonstrating how they meet increasing demands for accountability. Obviously needed is greater effort…
- Fun Things To Do With Measurement
- Now you get the idea. The point of measurement and evaluation is to help you make better, more informed decisions. A measurement report should help your…
- Guidelines for Formative and Evaluative Research in Public Affairs
- This report is a narrative description of what the best public affairs programs within and beyond the Department of Energy Office of Science are doing…
- Spotlight on ‘Public Health’ - A Benchmark Content Analysis of Press Coverage For The Robert Wood Johnson Foundation
- The Robert Wood Johnson Foundation (RWJF) is a philanthropic organization whose mission is to improve the health and health care of all Americans. One…
- Measuring Public Relations Effectiveness: For The Dole Food Company and the Society for Nutrition Education
- The Dole Food Company, in collaboration with the Society for Nutrition Education, developed a CD-ROM program designed to educate third grade students and…
