Research
Research Methods
- Setting Best Practices in Public Relations Research
- There is growing recognition of value of research in developing and evaluating of public relations programs, but much of this value is never realized in…
- Exploring the Link between Share of Media Coverage and Business Outcomes
- Building upon a foundation established in "Exploring the Link between Volume of Media Coverage and Business Outcomes," this paper looks at the effect of…
- How to Measure Social Media Relations: The More Things Change, the More They Remain the Same
- Most PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders.
- Measuring the Effectiveness of Speakers Programs
- This paper provides recommendations on assessing the effectiveness of speaking opportunities...
- Exploring the Link Between Volume of Media Coverage and Business Outcomes
- This paper suggests a strong relationship between coverage volume and business outcomes, with three case studies...
- Dispelling the Myth of PR Multipliers and Other Inflationary Audience Measures
- Multipliers are often used by public relations professionals to factor circulation or audience figures when calculating impressions.
- Public Relations Research For Planning and Evaluation
- This paper outlines and describes the various tools and techniques that public relations practitioners ought to consider when designing and carrying out…
- Perspectives on the ROI of Media Relations Publicity Efforts
- This paper discusses several different approaches to deriving a Return-on-Investment (ROI) for the support provided by media relations publicity efforts…
- Dictionary of Public Relations Measurement and Research
- In the more than three years since the Dictionary of Public Relations Measurement and Research was first released, it has become one of the most popular…
- A New Model for Media Content Analysis
- The public relations industry has championed the use of measurement and evaluation as integral to the practice of the profession for decades. While "lip…
