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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations

Research Cases

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Using Measurement to Plan & Manage Stakeholder Engagement
Comalco and Burson-Marsteller teamed up for this 2004 Golden Ruler Award winning campaign...
Liechtenstein-Introducing the Global Village: Linking Identity, Reputation and Communication
Creating a handbook to deal with their country's perceived negative press coverage, five master's students faced the challenge...
Pass or Fail? What Consumers Don’t Know About Retirement Income and What the Media Has Been Telling Them
This campaign received a 2004 Golden Ruler Certificate of Merit after raising awareness about the risks consumers will face in retirement...
CFS Communications Six Sigma Project
Research has shown that reducing the number of mass communication emails by about 200 a quarter would increase employee satisfaction...
Florida: MyFRS
When a retirement benefits option was offered to members of the Florida Retirement System, FRS and Ketchum teamed up to educate employers...

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