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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

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Research Cases

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Perception is truth: How elite U.S. newspapers framed the
"Go Green" conflict between BP and Greenpeace
By María M. García
The purpose of this study is to examine the dynamics of conflict between an organization and its activist publics in the framework of an environmental…
An Analysis of the Messages Used in Merck’s Gardasil Vaccination Campaign
By Prisca S. Ngondo
The purpose of the study, using content analysis, was to assess the extent to which Merck's Gardasil campaign included messages about HPV that would prompt…
A National Dialogue on Energy Security
By Shell Oil Company, Burson-Marsteller and A Brink & Company
Winner of the 2008 Jack Felton Golden Ruler Award for excellence in public relations research, measurement and evaluation.
A Russian Steel Giant: Aligning Identity and Image for Improved Performance
By SeverStal and Echo Research
Winner of a Certificate of Merit in the 2008 Jack Felton Golden Ruler Award competition.
Defining PR’s Role in Achieving Organizational Goals for the ASPCA
By American Society for Prevention of Cruelty to Animals and KD Paine & Partners
Winner of a Certificate of Merit in the 2008 Jack Felton Golden Ruler Award competition.
Using Public Relations Research to Drive Business Results
By Katharine Delahaye Paine, Pauline Draper and Angela Jeffrey
This paper will primarily focus on tying public relations programs to business results.
Research Based Business Transformation:
Benchmark and Tracking the Customer Experience
By Padilla Speer Beardsley and GfK for Rockwell Automation
As winner of the 2007 Jack Felton Golden Ruler Award, this case is a great example of excellence in public relations measurement and evaluation.
Bringing the Value of Clean Indoor Air Into Focus:
The TRANE CleanEffects Story
By TRANE and Carmichael Lynch Spong
As winner of the 2007 Big Apple Award for Best Use of Research, Measurement and Evaluation, this campaign is an excellent example of using research to…
PRoof: Porter Novelli Key Message Assessment and Optimization
By Porter Novelli and Watson Pharma, Inc.
As the winner of the 2006 Jack Felton Golden Ruler Award, this case demonstrates well the effective use of professional measurement techniques in public…
You Are Now Free to Link PR and Sales
By Southwest Airlines and SEO-PR
This 2005 Golden Ruler Award winner shows how search engine optimization tied to innovative PR measurement ideas can produce clear business results...

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