Institute for Public Relations - Research cases

Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

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Research Cases

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Using Public Relations Research to Drive Business Results

: By Katharine Delahaye Paine, Pauline Draper and Angela Jeffrey; This paper will primarily focus on tying public relations programs to business results.

Research Based Business Transformation:
Benchmark and Tracking the Customer Experience
: By Padilla Speer Beardsley and GfK for Rockwell Automation; As winner of the 2007 Jack Felton Golden Ruler Award, this case is a great example of excellence in public relations measurement and evaluation.

Bringing the Value of Clean Indoor Air Into Focus:
The TRANE CleanEffects Story
: By TRANE and Carmichael Lynch Spong; As winner of the 2007 Big Apple Award for Best Use of Research, Measurement and Evaluation, this campaign is an excellent example of using research to…

PRoof: Porter Novelli Key Message Assessment and Optimization

: By Porter Novelli and Watson Pharma, Inc.; As the winner of the 2006 Jack Felton Golden Ruler Award, this case demonstrates well the effective use of professional measurement techniques in public…

You Are Now Free to Link PR and Sales

: By Southwest Airlines and SEO-PR; This 2005 Golden Ruler Award winner shows how search engine optimization tied to innovative PR measurement ideas can produce clear business results...

Negotiations 2003 and Implementing the Agreement

: By Alberta Medical Association and twisurveys; AMA Public Affairs is the official voice of the medical profession in Alberta, Canada between the government, the public, other health providers and the…

Using Measurement to Plan & Manage Stakeholder Engagement

: By Comalco and Burson-Marsteller; Comalco and Burson-Marsteller teamed up for this 2004 Golden Ruler Award winning campaign...

Liechtenstein-Introducing the Global Village: Linking Identity, Reputation and Communication

: By Executive MScom Project Team, University of Lugano, Switzerland; Creating a handbook to deal with their country's perceived negative press coverage, five master's students faced the challenge...

Pass or Fail? What Consumers Don’t Know About Retirement Income and What the Media Has Been Telling Them

: By MetLife and David Michaelson & Company, LLC; This campaign received a 2004 Golden Ruler Certificate of Merit after raising awareness about the risks consumers will face in retirement...

CFS Communications Six Sigma Project

: By Jerry Mikorenda, ABC and JPMorgan Chase; Research has shown that reducing the number of mass communication emails by about 200 a quarter would increase employee satisfaction...

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