Research
Research Cases
- A National Dialogue on Energy Security
- Winner of the 2008 Jack Felton Golden Ruler Award for excellence in public relations research, measurement and evaluation.
- A Russian Steel Giant: Aligning Identity and Image for Improved Performance
- Winner of a Certificate of Merit in the 2008 Jack Felton Golden Ruler Award competition.
- Defining PR’s Role in Achieving Organizational Goals for the ASPCA
- Winner of a Certificate of Merit in the 2008 Jack Felton Golden Ruler Award competition.
- Using Public Relations Research to Drive Business Results
- This paper will primarily focus on tying public relations programs to business results.
- Research Based Business Transformation:
- Benchmark and Tracking the Customer Experience
- As winner of the 2007 Jack Felton Golden Ruler Award, this case is a great example of excellence in public relations measurement and evaluation.
- Bringing the Value of Clean Indoor Air Into Focus:
- The TRANE CleanEffects Story
- As winner of the 2007 Big Apple Award for Best Use of Research, Measurement and Evaluation, this campaign is an excellent example of using research to…
- PRoof: Porter Novelli Key Message Assessment and Optimization
- As the winner of the 2006 Jack Felton Golden Ruler Award, this case demonstrates well the effective use of professional measurement techniques in public…
- You Are Now Free to Link PR and Sales
- This 2005 Golden Ruler Award winner shows how search engine optimization tied to innovative PR measurement ideas can produce clear business results...
- Negotiations 2003 and Implementing the Agreement
- AMA Public Affairs is the official voice of the medical profession in Alberta, Canada between the government, the public, other health providers and the…
- Using Measurement to Plan & Manage Stakeholder Engagement
- Comalco and Burson-Marsteller teamed up for this 2004 Golden Ruler Award winning campaign...
