Research
Reputation and Trust Research
Corporate reputation, trust, credibility and ethics are major areas of public relations research supported by the Institute for Public Relations.
- Communicating ‘Dual Citizenship’
- How do Charities Manage Their Reputation for 'Good Works' While Undertaking Commercial Activities?
- This paper reports a case study of a single UK charity and explores, using document analysis and phone interviews with supporter-stakeholders, their perceptions…
- Two-Way Communication: A Win-Win Model for Facing Activist Pressure:
- A Case Study on McDonalds and Unilever's Responses to Greenpeace
- This paper will examine two cases in which Greenpeace targeted the environmental practices of Cargil.
- All Glamour, No Substance?
- How Public Relations Majors and Potential Majors in an Exemplar Program View the Industry and Function
- Scholars note that Public Relations is received differently and negatively by external publics.
- Community Relations and OPR: In Search for a New Approach to Local Corporate Community Initiatives
- Drawing upon the concepts of OPR and Stakeholder Engagement, this research explores how local private companies create, maintain and enhance relationships…
- Formulation of a Measurement Scale from the Perceptions a Community has of a Corporate Brand Based
- on the Implementation of a Corporate Social Responsibility Program
- The purpose of this research is to design a measurement system that will give organizations facts about community perceptions
- Communicating ‘Dual Citizenship’ -
- How do Charities Manage Their Reputation for 'Good Works' While Undertaking Commercial Activities?
- This paper reports a case study of a single UK charity and explores, using document analysis and phone interviews with supporter-stakeholders...
- 2008 Tuck School Academic Symposium
- This meeting brought together academics, communications practitioners and journalists to discuss the state of the profession
