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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

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Reputation and Trust Research

Corporate reputation, trust, credibility and ethics are major areas of public relations research supported by the Institute for Public Relations.

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Can There Be Just One Trust? A Cross-Disciplinary Identification of Trust Definitions and Measurement
By Marcia Watson
The purpose of this paper is to provide an overview of trust research, identifying common foundations and multiple constellations of trust. In doing so,…
Guidelines for Measuring Trust in Organizations
By Katie Paine In association with Dr. Linda Hon and Dr. Jim Grunig
A coalition of organizations representing 50,000 professional communicators gathered January 2003 in New Jersey to discuss ways to restore trust in American…
Restoring Trust in Business: Models for Action
By PR Coalition
The need to restore trust in the minds and hearts of the public, employees and other stakeholders is one of the great challenges faced today by American…
How Top PR Professionals Handle Hot Air: Types of Corporate Rumors, Their Effects and Strategies To Manage Them
By Nicholas DiFonzo and Prashant Bordia
Seventy-four highly experienced communications and public relations (PR) professionals serving top-level global corporations responded to a survey investigating…

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