Research
Reputation and Trust Research
Corporate reputation, trust, credibility and ethics are major areas of public relations research supported by the Institute for Public Relations.
- 2007 Tuck School Academic Symposium
- This meeting brought together academics and communications practitioners to discuss the state of the profession
- Ethics and Public Relations
- The central purpose of this article is to provide an overview of ethics in public relations.
- Trust and PR Practice
- "Trust is fundamental to functioning in our complex and interdependent society" (Tschannen-Moran & Hoy 2000, p. 549).
- Arthur W. Page Society/Tuck School of Business Academic Symposium
- This meeting brought together academics, communications practitioners and journalists to discuss the state of the profession and new areas of research...…
- Understanding is the Beginning of Approving: Vapid Platitude or Cornerstone of Public Relations?
- Does familiarity breed favorability? The researchers have analyzed reputation data for 30 global companies based on responses from 6,000 Americans.
- Terrorism and Industrial Chemical Production: Contemporary Implications for Risk Communication
- The increased threat of and heightened concern for terrorist attacks since 9/11 has reinvigorated the debate about industrial production security efforts,…
- Illusions of Trust: A Comparison of Corporate Annual Report Executive Letters Before and After SOX
- In this post-Enron society, trust in companies has never been lower. The 2002 Sarbanes-Oxley Act was designed to improve investor confidence by making…
