Research
Reputation and Trust Research
Corporate reputation, trust, credibility and ethics are major areas of public relations research supported by the Institute for Public Relations.
- Communicating ‘Dual Citizenship’ - How do Charities Manage
- Their Reputation for 'Good Works' While Undertaking Commercial Activities?
- This paper reports a case study of a single UK charity and explores, using document analysis and phone interviews with supporter-stakeholders, their perceptions…
- Examining Usefulness of Model of Resource Assessment as a
- Possible Tool for Gaining Public Relations' Influence
- This study examines possible uses of a Model of Resource Assessment (MRA) created by the authors as a basis for developing strategic communication plans…
- Production Processes Go South, Plant Closure Processes Underway, Remediation in Progress:
- Relationship Management Theory Applied to a Potential Crisis Situation
- This research paper highlights the 10 principles of relationship management that an international chemical manufacturing company, with production ties…
- Power and Public Relations: Paradoxes and Programmatic Thoughts
- Scott Cutlip and others have offered conceptual insights to illuminate the interconnections of public relations, power and ethical decision making.
- Does Familiarity Breed Contempt or Trust? A Case Study of a Gas
- Pipeline Awareness Campaign Among School Safety Officers
- By using a pre-test/post-test survey around a safety awareness campaign, this study hopes to find which factors of trust are most likely to predict a trusting…
- Adapting the PZB Service Quality Model to Reputation Risk Analysis
- and the Implications for Corporate Communication
- This paper explores adapting the PZB Service Quality Model developed by Parasuraman, Zeithaml, and Berry (1985) as an instrument for assessing reputation…
- The Use of Integrated Marketing Communications by U.S. Non-profit Organizations
- This research aims to expand the knowledge about United States non-profit organizations' current use of integrated marketing communications (IMC) to build…
