Research
Relationships
- Measurement of Organization-Public Relationships: Validation of Measurement Using a Manufacturer-Retailer Relationship
- A valid measurement scale for organization-public relationships can offer practitioners and scholars a way to measure the relationship as it develops.…
- Qualitative Methods for Assessing Relationships Between Organizations and Publics
- To facilitate the use of qualitative interviews and focus groups to assess relationships, researchers at the University of Maryland have developed procedures…
- Toward a Normative Theory of Relationship Management
- This study seeks to understand and describe the strategies that multinational companies use to develop and maintain relationships with their publics in…
- Guidelines For Measuring Relationships in Public Relations
- Tools and techniques for measuring and evaluating the relatively short-term outputs and outcomes of specific public relations programs, events and campaigns…
- Measuring the Bottom-Line Impact Of Public Relations at the Organization Level
- Showing the relationship between public relations expense and public relations goals is becoming a critical task in the public relations industry. The…
