Research
Relationships
- 12th Annual International Public Relations Research Conference
- 2009 Proceedings
"Research that Supports & Advances the Practice"
Relationship Management
- Production Processes Go South, Plant Closure Processes Underway, Remediation in Progress:
- Relationship Management Theory Applied to a Potential Crisis Situation
- This research paper highlights the 10 principles of relationship management that an international chemical manufacturing company, with production ties…
- Two-Way Communication: A Win-Win Model for Facing Activist Pressure:
- A Case Study on McDonalds and Unilever's Responses to Greenpeace
- This paper will examine two cases in which Greenpeace targeted the environmental practices of Cargil.
- Adapting the PZB Service Quality Model to Reputation Risk Analysis
- and the Implications for Corporate Communication
- This paper explores adapting the PZB Service Quality Model developed by Parasuraman, Zeithaml and Berry (1985) as an instrument for assessing reputation…
- Community Relations and OPR: In Search for a New Approach to Local Corporate Community Initiatives
- Drawing upon the concepts of OPR and Stakeholder Engagement, this research explores how local private companies create, maintain and enhance relationships…
- Knowledge Management and The Personal Influence Model
- An Opportunity for Organizational Enhancement
- The personal influence model of public relations, developed principally by public relations scholar Krishnamurthy Sriramesh, acknowledges that the success…
- Prioritizing Stakeholders for Public Relations
- By reviewing the literature in stakeholder theory, stakeholder management, and public relations, this paper arrives at a model that prioritizes stakeholders…
- Tracking Organization-Public Relationships Over Time: A Framework for Longitudinal Research
- Organizational relationships are almost exclusively analyzed using the data that captures the perceptions of the parties in the relationships.
- Measuring the Impact of Public Relations: Using a Coorientational Approach to Analyze the Organization-Public Relationship
- Research has stressed that the quality of the relationship between an organization and its publics is an indication of public relations effectiveness.…
- The Employee-Public-Organization Chain in Relationship Management: A Case Study of a Government Organization
- This study examines the critical roles that employees play in an organization's relationship-building with its publics. The findings suggest that employees…
