Research
Relationships
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- Prioritizing Stakeholders for Public Relations
- By reviewing the literature in stakeholder theory, stakeholder management, and public relations, this paper arrives at a model that prioritizes stakeholders…
- Tracking Organization-Public Relationships Over Time: A Framework for Longitudinal Research
- Organizational relationships are almost exclusively analyzed using the data that captures the perceptions of the parties in the relationships.
- Measuring the Impact of Public Relations: Using a Coorientational Approach to Analyze the Organization-Public Relationship
- Research has stressed that the quality of the relationship between an organization and its publics is an indication of public relations effectiveness.…
- The Employee-Public-Organization Chain in Relationship Management: A Case Study of a Government Organization
- This study examines the critical roles that employees play in an organization's relationship-building with its publics. The findings suggest that employees…
- Measurement of Organization-Public Relationships: Validation of Measurement Using a Manufacturer-Retailer Relationship
- A valid measurement scale for organization-public relationships can offer practitioners and scholars a way to measure the relationship as it develops.…
- Qualitative Methods for Assessing Relationships Between Organizations and Publics
- To facilitate the use of qualitative interviews and focus groups to assess relationships, researchers at the University of Maryland have developed procedures…
- Toward a Normative Theory of Relationship Management
- This study seeks to understand and describe the strategies that multinational companies use to develop and maintain relationships with their publics in…
- Guidelines For Measuring Relationships in Public Relations
- Tools and techniques for measuring and evaluating the relatively short-term outputs and outcomes of specific public relations programs, events and campaigns…
- Measuring the Bottom-Line Impact Of Public Relations at the Organization Level
- Showing the relationship between public relations expense and public relations goals is becoming a critical task in the public relations industry. The…
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