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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

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Reference Shelf

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Dictionary of Public Relations Measurement and Research
Prepared and edited by Don W. Stacks
In the more than three years since the Dictionary of Public Relations Measurement and Research was first released, it has become one of the most popular…
Bibliography of Public Relations Measurement
By Tina Carroll and Don W. Stacks
This bibliography provides the reader with a systematic approach to building knowledge about measurement and evaluation in public relations. It makes no…

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