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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

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Public Affairs

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The Impact of Antecedents and Relationship Maintenance Strategies on
Perceived Relationship with Political Parties During the 2008 Presidential General Election
By Trent Seltzer and Weiwu Zhang
This study examined the relationship between registered voters and their political parties against the backdrop of the 2008 presidential general election.…
From Strategic Management to Policy Consensus in a Health-related Crisis:
An Analysis of the National Salmonella Outbreak in the United States
By Hyojung Park and Hyehyun Hong
Despite growing attention to understanding those dynamics in strategic management of crises, little research has been conducted on health-related crises…
Guidelines for Formative and Evaluative Research in Public Affairs
By James E. Grunig and Larissa A. Grunig
This report is a narrative description of what the best public affairs programs within and beyond the Department of Energy Office of Science are doing…

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