Research
PR and Management
- How to Measure PR’s Contribution to Corporate Objectives
- This primer on showing PR's value to management is based on a well-rounded approach used by Texas Instruments. It was first delivered at an Institute for…
- Selling Public Relations Research Internally: Changing The Mindset About Communications
- A constant challenge to public relations executives is demonstrating how they meet increasing demands for accountability. Obviously needed is greater effort…
- Setting Measureable Public Relations Objectives
- The goal of virtually all public relations is to help an organization achieve its business or performance objectives. How does PR do this? It begins by…
