Research
PR and Management
- The Translucency Corollary: Why Full Transparency is Not Always the Most Ethical Approach
- Transparency is a critical addition to the literature and practice of ethical public relations, as some entities have suffered major damages or have even…
- Future Leaders
- This new Institute-sponsored research probes the knowledge, skills, relationships, 360-degree vision, and managerial abilities that senior communications…
- Role Modeling in Public Relations:
- The Influence of Role Models and Mentors On Leadership Beliefs and Qualities
- This study examined perceptions of 394 PR practitioners regarding key qualities and characteristics of excellent leadership in the profession. This study…
- Ethical Conflict and Job Satisfaction among Public Relations Practitioners
- The purpose of the study is to observe how ethical conflict affects public relations practitioners' job satisfaction by examining 1.) what consequences…
- Talk-the-Talk: Using Internal Communication to Build Trust with Employees
- This study incorporates findings from employee interviews as well as interviews with executives responsible for employee communication, to better understand…
- The Trajectory of Organizational Communication in Brazil
- A survey conducted in Brazil by Aberje Research Institute Databerje with its members (n=282) reveals that the role of the Corporate Communicator has changed.…
- The Impact of the Dominant Coalition on Health Care Public Relations Practitioners
- This study is an exploratory investigation into the relationship between power, leadership, and membership in an organizations' dominant coalition using…
- Measuring and Evaluating an Intranet Designed to Enhance
- Employee Communication and Two-Way Communication
- The purpose of this research was twofold: 1.) to qualitatively examine how organizations can use intranets to enable employees to communicate with one…
- Corporate Compassion in a Time of Downsizing:
- The Role of Public Relations in Cultivating and Maintaining Corporate Alumni Social Networks
- Layoffs are becoming ever more common in this fiscal crisis. Using in-depth interviews of public relations professionals at major corporations, this paper…
- Comparing Winners and Losers
- The original triangular communications model study was based on a multiple case study analysis of communication audits.
