Research
PR and Management
- The Authentic Enterprise
- The Arthur W. Page Society, an association whose mission is to strengthen the role of the corporate public relations officer as an executive management…
- Using Public Relations Research to Drive Business Results
- This paper will primarily focus on tying public relations programs to business results.
- Measuring the Effectiveness of Speakers Programs
- This paper provides recommendations on assessing the effectiveness of speaking opportunities...
- How Big Is Public Relations (and Why Does It Matter)?
- The Economic Impact of Our Profession
- This paper argues that our identity as a profession has a strong connection to issues of size and economic impact on society...
- Arthur W. Page Society/Tuck School of Business Academic Symposium
- This meeting brought together academics, communications practitioners and journalists to discuss the state of the profession and new areas of research...…
- Prioritizing Stakeholders for Public Relations
- By reviewing the literature in stakeholder theory, stakeholder management, and public relations, this paper arrives at a model that prioritizes stakeholders…
- Putting PR Measurement and Evaluation Into Historical Perspective
- There has been a good deal of attention in recent years on how important it is to measure and evaluate the effectiveness of public relations programs and…
- The Role of Public Relations in Management And Its Contribution to Organizational and Societal Effectiveness
- I have observed public relations practice around the world as a scholarly researcher for over 35 years. In general, I believe five trends are occurring.…
- How to Measure PR’s Contribution to Corporate Objectives
- This primer on showing PR's value to management is based on a well-rounded approach used by Texas Instruments. It was first delivered at an Institute for…
- Selling Public Relations Research Internally: Changing The Mindset About Communications
- A constant challenge to public relations executives is demonstrating how they meet increasing demands for accountability. Obviously needed is greater effort…
