Research
Media Relations Research
The Institute for Public Relations publishes a variety of papers on media relations research and measurement.
- A New Model for Media Content Analysis
- The public relations industry has championed the use of measurement and evaluation as integral to the practice of the profession for decades. While "lip…
- Academic Research Potential for Automated Media and Information Metrics: An Agenda for Data-mining in Public Relations
- Beyond proving the value of public relations, can fully automated media tracking also be the public relations executive's ticket to the boardroom?
