Research
Media Relations Research
The Institute for Public Relations publishes a variety of papers on media relations research and measurement.
- Communicating the EU to the Media:
- The Delicate Role of Press Officers at the Council of the European Union
- This paper deals with the media relations activities performed in the Council of the European Union and more specifically explores the communication tasks…
- Perception is truth: How elite U.S. newspapers framed the
- "Go Green" conflict between BP and Greenpeace
- The purpose of this study is to examine the dynamics of conflict between an organization and its activist publics in the framework of an environmental…
- How Intrinsic and External News Factors Affect
- Health Journalists’ Cognitive and Behavioral Attitude
- From Terrorism to Tornadoes:
- The Roles of P.R. and Media in Crisis Communication
- We’ll Get Right Back to You:
- The Effect of Responsiveness, Accessibility, and Information Utility on
- An Exploratory Study of Global Media Relations Practices
- A large majority of journalists and public relations practitioners around the world say it is not professional for media to accept payments from news sources…
- Exploring the Link between Share of Media Coverage and Business Outcomes
- Building upon a foundation established in "Exploring the Link between Volume of Media Coverage and Business Outcomes," this paper looks at the effect of…
- Exploring the Comparative Communications Effectivess of Advertising and Media Placement
- New research has found public relations placements and advertising to be equally effective in generating consumer interest in a newly launched product...…
