Research
Media Relations Research
The Institute for Public Relations publishes a variety of papers on media relations research and measurement.
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- An Exploratory Study of Global Media Relations Practices
- A large majority of journalists and public relations practitioners around the world say it is not professional for media to accept payments from news sources…
- Exploring the Link between Share of Media Coverage and Business Outcomes
- Building upon a foundation established in "Exploring the Link between Volume of Media Coverage and Business Outcomes," this paper looks at the effect of…
- Exploring the Comparative Communications Effectivess of Advertising and Media Placement
- New research has found public relations placements and advertising to be equally effective in generating consumer interest in a newly launched product...…
- Exploring the Link Between Volume of Media Coverage and Business Outcomes
- This paper suggests a strong relationship between coverage volume and business outcomes, with three case studies...
- Perspectives on the ROI of Media Relations Publicity Efforts
- This paper discusses several different approaches to deriving a Return-on-Investment (ROI) for the support provided by media relations publicity efforts…
- A New Model for Media Content Analysis
- The public relations industry has championed the use of measurement and evaluation as integral to the practice of the profession for decades. While "lip…
- Academic Research Potential for Automated Media and Information Metrics: An Agenda for Data-mining in Public Relations
- Beyond proving the value of public relations, can fully automated media tracking also be the public relations executive's ticket to the boardroom?
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