Research
Media Relations Research
The Institute for Public Relations publishes a variety of papers on media relations research and measurement.
- How Intrinsic and External News Factors Affect
- Health Journalists’ Cognitive and Behavioral Attitude
- From Terrorism to Tornadoes:
- The Roles of P.R. and Media in Crisis Communication
- We’ll Get Right Back to You:
- The Effect of Responsiveness, Accessibility, and Information Utility on
- An Exploratory Study of Global Media Relations Practices
- A large majority of journalists and public relations practitioners around the world say it is not professional for media to accept payments from news sources…
- Exploring the Link between Share of Media Coverage and Business Outcomes
- Building upon a foundation established in "Exploring the Link between Volume of Media Coverage and Business Outcomes," this paper looks at the effect of…
- Exploring the Comparative Communications Effectivess of Advertising and Media Placement
- New research has found public relations placements and advertising to be equally effective in generating consumer interest in a newly launched product...…
- Exploring the Link Between Volume of Media Coverage and Business Outcomes
- This paper suggests a strong relationship between coverage volume and business outcomes, with three case studies...
- Perspectives on the ROI of Media Relations Publicity Efforts
- This paper discusses several different approaches to deriving a Return-on-Investment (ROI) for the support provided by media relations publicity efforts…
