Research
Public Relations Measurement and Evaluation
The Institute of Public Relations publishes a large volume of papers related to PR measurement and evaluation. Many of these papers have been produced by our measurement commission.
- Guidelines For Measuring Relationships in Public Relations
- Tools and techniques for measuring and evaluating the relatively short-term outputs and outcomes of specific public relations programs, events and campaigns…
- Setting Measureable Public Relations Objectives
- The goal of virtually all public relations is to help an organization achieve its business or performance objectives. How does PR do this? It begins by…
