Research
Public Relations Measurement and Evaluation
The Institute of Public Relations publishes a large volume of papers related to PR measurement and evaluation. Many of these papers have been produced by our measurement commission.
- Qualitative Methods for Assessing Relationships Between Organizations and Publics
- To facilitate the use of qualitative interviews and focus groups to assess relationships, researchers at the University of Maryland have developed procedures…
- Communication and PR: Made to Measure
- Increasingly, communications managers are being held responsible for the ROI of their resources and the efficiency of their programs. If they are to be…
- Research Doesn’t Have to Put You in the Poorhouse
- You don't have to spend a fortune or go broke when designing and carrying out public relations research and measurement projects. To save money, consider…
- A Non-Profit Builds a Dashboard That Belongs In Every Boardroom: The Habitat for Humanity Case Study
- There is a widely held misperception that not-for-profit organizations are not held to the same "bottom line" accountability as their counterparts in the…
- Toward an Understanding of How News Coverage and Advertising Impact Consumer Perceptions, Attitudes
- Assessment of the impact of news coverage and advertising on consumer perceptions is typically managed by different organizations within large companies,…
- Selling Public Relations Research Internally: Changing The Mindset About Communications
- A constant challenge to public relations executives is demonstrating how they meet increasing demands for accountability. Obviously needed is greater effort…
- Fun Things To Do With Measurement
- Now you get the idea. The point of measurement and evaluation is to help you make better, more informed decisions. A measurement report should help your…
- Guidelines for Formative and Evaluative Research in Public Affairs
- This report is a narrative description of what the best public affairs programs within and beyond the Department of Energy Office of Science are doing…
- Spotlight on ‘Public Health’ - A Benchmark Content Analysis of Press Coverage For The Robert Wood Johnson Foundation
- The Robert Wood Johnson Foundation (RWJF) is a philanthropic organization whose mission is to improve the health and health care of all Americans. One…
- Measuring Public Relations Effectiveness: For The Dole Food Company and the Society for Nutrition Education
- The Dole Food Company, in collaboration with the Society for Nutrition Education, developed a CD-ROM program designed to educate third grade students and…
