Research
Public Relations Measurement and Evaluation
The Institute of Public Relations publishes a large volume of papers related to PR measurement and evaluation. Many of these papers have been produced by our measurement commission.
- Advertising Value Equivalency
- The idea of Advertising Value Equivalency (AVE) has been around for many years. It has generated much debate in the Public Relations industry, with this…
- What You Need To Know To Measure Investor Relations
- The goal of this paper is to introduce the basic concepts of investor relations and the measurement of that function. It is intended to be a primer rather…
- Measuring Success: Both Externally and Internally
- This presentation, a Sears, Roebuck and Co. case study, was presented by Tom Nicholson at the 2003 International Public Relations Research Conference.…
- Measuring the Effectiveness of Employee Communications
- One in five Americans knows and regularly talks with a General Motors employee. Employee contact is one of the most credible sources of information about…
- How to Measure Your Results in a Crisis
- The survival of an organization's reputation during a crisis depends on its internal culture, strength of its communications and integrity of its leadership.…
- Measures of Success for Cyberspace
- How do you measure the effectiveness of your web public relations efforts? Essentially the same way you'd measure any other marketing efforts. The first,…
- Behavioral Attitude Measurement Theory
- This straightforward presentation covers the basic theories of valid and reliable measures of attitudes.
- How to Measure PR’s Contribution to Corporate Objectives
- This primer on showing PR's value to management is based on a well-rounded approach used by Texas Instruments. It was first delivered at an Institute for…
- Performance Measurement: Can PR/Communication Contribute to the New Bottom Line of Intangible, Non-Financial Indicators?
- It seems like it was just yesterday. I remember listening to John Francis, when he was National President of the Canadian Public Relations Society (CPRS)…
- Best Practices in PR Research
- This presentation has been delivered by Dr. Stacks at a variety of public relations conferences. It provides a primer and practical advice on effective…
