Research
Public Relations Measurement and Evaluation
The Institute of Public Relations publishes a large volume of papers related to PR measurement and evaluation. Many of these papers have been produced by our measurement commission.
- A New Model for Media Content Analysis
- The public relations industry has championed the use of measurement and evaluation as integral to the practice of the profession for decades. While "lip…
- 2005 Golden Ruler Award Winner
- For Excellence in Public Relations Measurement and Evaluation
- "You Are Now Free to Link PR and Sales" was honored by the judges...
- A Guide for Measuring Event Sponsorships
- As more organizations strive to develop multi-faceted relationships with their customers and other publics, events have emerged as an excellent conduit.…
- Designing and Implementing Your Communication’s Dashboard: Lessons Learned
- Somewhere between TQM and Six Sigma, a new term began to make its way through corporate America "the Dashboard". With all the data and statistics being…
- Putting PR Measurement and Evaluation Into Historical Perspective
- There has been a good deal of attention in recent years on how important it is to measure and evaluate the effectiveness of public relations programs and…
- Bibliography of Public Relations Measurement
- This bibliography provides the reader with a systematic approach to building knowledge about measurement and evaluation in public relations. It makes no…
- 2004 Golden Ruler Award Winners
- For Excellence in Public Relations Measurement and Evaluation
- Six winners were honored by the judges...
- A Primer in Internet Audience Measurement
- There is a growing trend toward people using the Internet to get their news and to investigate particular issues and organizations. There is also growing…
- Guidelines and Standards for Measuring the Effectiveness of PR Programs and Activities
- Public relations measurement and evaluation is any and all research designed to determine the relative effectiveness or value of what is done in public…
- Advertising Value Equivalency
- The idea of Advertising Value Equivalency (AVE) has been around for many years. It has generated much debate in the Public Relations industry, with this…
