Research
Public Relations Measurement and Evaluation
The Institute of Public Relations publishes a large volume of papers related to PR measurement and evaluation. Many of these papers have been produced by our measurement commission.
- Using Public Relations Research to Drive Business Results
- This paper will primarily focus on tying public relations programs to business results.
- The Fork in the Road of Media and Communication Theory and Practice
- Industry and professional studies show that public relations and corporate communication practitioners continue to not use research to plan and measure…
- Exploring the Link between Share of Media Coverage and Business Outcomes
- Building upon a foundation established in "Exploring the Link between Volume of Media Coverage and Business Outcomes," this paper looks at the effect of…
- How to Measure Social Media Relations: The More Things Change, the More They Remain the Same
- Most PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders.
- Measuring the Effectiveness of Speakers Programs
- This paper provides recommendations on assessing the effectiveness of speaking opportunities...
- Exploring the Link Between Volume of Media Coverage and Business Outcomes
- This paper suggests a strong relationship between coverage volume and business outcomes, with three case studies...
- 2006 Golden Ruler Award Winner
- For Excellence In Public Relations Measurement and Evaluation
- "PRoof: Porter Novelli Key Message Assessment and Optimization" was honored by the judges...
- Dispelling the Myth of PR Multipliers and Other Inflationary Audience Measures
- Multipliers are often used by public relations professionals to factor circulation or audience figures when calculating impressions.
- Public Relations Research For Planning and Evaluation
- This paper outlines and describes the various tools and techniques that public relations practitioners ought to consider when designing and carrying out…
- Perspectives on the ROI of Media Relations Publicity Efforts
- This paper discusses several different approaches to deriving a Return-on-Investment (ROI) for the support provided by media relations publicity efforts…
