Research
Public Relations Measurement and Evaluation
The Institute of Public Relations publishes a large volume of papers related to PR measurement and evaluation. Many of these papers have been produced by our measurement commission.
- Measuring Excellent Leadership in Public Relations:
- A Second-Order Factor Model in the Dimension of Self-Dynamics
- In this study, the authors defined the construct of "excellent leadership" in public relations and identified multiple dimensions of this construct.
- How to Set Benchmarks in Social Media: Exploratory Research for Social Media, Lessons Learned
- Much has been proposed as far as metrics and standards for measurement, but for the vast majority of organizations, the answer has been "it depends."
- Doing Measurement Right: One Organization’s Experience
- Creating a Best-In-Class Measurement Program from Scratch
- A communications program and system of metrics, ranging from measures of productivity to effectiveness measures was designed and applied in practice.
- Measuring and Evaluating an Intranet Designed to Enhance
- Employee Communication and Two-Way Communication
- The purpose of this research was twofold: 1.) to qualitatively examine how organizations can use intranets to enable employees to communicate with one…
- Formulation of a Measurement Scale from the Perceptions a Community has of a Corporate Brand
- Based on the Implementation of a Corporate Social Responsibility Program
- The purpose of this research is to design a measurement system that will allow the organizations to know the perceptions of a community, based on the impact…
- Scale Development for Measuring Health Consciousness: Re-conceptualization
- This study attempts to: 1.) define the concept of health consciousness and identify its major dimensions, 2.) develop a scale for measuring individual…
- Analyzing Corporate Social Responsibility Measurement Parameters
- This research aims to create a universally-acceptable sustainability framework to measure corporate performance, which can adapted by any organization…
- Setting Best Practices in Public Relations Research
- There is growing recognition of value of research in developing and evaluating of public relations programs, but much of this value is never realized in…
- Representing PR in the Marketing Mix: A Study on PR Variables in Marketing Mix Modeling
- In spite of increasing emphasis on coordinating all communication activities (including advertising, sales, promotion, and public relations), few studies…
- Using Public Relations Research to Drive Business Results
- This paper will primarily focus on tying public relations programs to business results.
