IPR Signature Studies

These studies are composed of IPR’s best-in-class research, gold standard papers and other signature research that exemplify IPR’s mission of bringing relevant research to the public relations practice.

Recent Posts

  • Download White Paper (PDF): Time of Change: How CCOs and CMOs are Handling a New Presidential Administration Download Press Release: Communications and Marketing Executives Face New Challenges and Opportunities with the Trump Administration This paper is sponsored by the Institute for Public Relations and Peppercomm. This paper is an analysis based on in-depth interviews with 22 senior communications and marketing executives in large companies about what they are doing differently with the new presidential administration. This is not ... more
  • Cayce Myers Download Full Paper (PDF): FTC Regulation of Native Advertising:  How New Federal Rules Impact PR Practice Download Infographic: Three Takeaways from Native Advertising Regulation This paper examines native advertising and the FTC regulations that affect its content. Specific attention is given to the FTC 2015 guidelines Native Advertising: A Guide for Business and their Enforcement Policy Statement on Deceptively Formatted Advertisements. The study concludes with three suggestions on how these FTC regulations will affect public relations practitioners ... more
  • Sarab Kochar For the third annual edition of the Top 10 Research Insights of 2016, the Institute for Public Relations carefully selected research studies from a range of public relations research topics. IPR's Board comprises senior-level executives and leading academics who chose these 10 studies based on their methodological rigor and relevance to the profession. The third edition encompasses research ranging from technological innovation and business transformations to the effect of political content on social media users. Download ... more
  • Millennial communication professionals and their managers hold sharply different perceptions about millennials’ workplace factors, values and attributes By: Juan Meng, Ph.D., University of Georgia & Bruce K. Berger, Ph.D., University of Alabama Study conducted by the Institute for Public Relations and the Plank Center for Leadership Download Full Paper (PDF): Millennial Communication Professionals in the Workplace Download Infographic: Millenial Communication Professionals Infographic Millennials now represent the largest generation in the work force (35%), and they will be leaders in organizations ... more
  • Research released today from the Institute for Public Relations (IPR) and leading global communications and engagement firm Weber Shandwick found distinct differences between Millennials and older generations in their experiences and attitudes toward diversity and inclusion at work. The survey reveals the importance that Millennials place on diversity and inclusion (D&I) when considering a new job—47 percent of Millennials consider the D&I of a workplace an important criterion in their job search compared to 33 ... more
  • Dean E. Mundy, Ph.D., Assistant Professor at the School of Journalism and Communication at the University of Oregon | dmundy@uoregon.edu Download Full Paper (PDF): Bridging the Divide: A Multidisciplinary Analysis of Diversity Research and the Implications for Public Relations Partner: Executive Summary This paper reviews diversity-focused research in public relations to identify the key findings, trends, remaining gaps, and best practices regarding how public relations theory and practice can better reflect a diversity focus. To that end, the analysis ... more
  • Dr. Terry Flynn Terence (Terry) Flynn, Ph.D., assistant professor at McMaster University | tflynn@mcmaster.ca Download Full Paper (PDF): You Had Me at Hello: How Personal, Developmental and Social Characteristics Influence Communicator Persuasiveness and Effectiveness Executive Summary As stated by Rabinovich, Morton and Birney (2012), communication is more than merely transferring information; it involves understanding each others’ positions, knowledge and motives. In order to better understand communication, and more specifically persuasion—which uses communication to achieve an intended attitude or behaviour change—this study ... more
  • Cayce Myers Cayce Myers, Ph.D., J.D., LL.M., Legal Research Editor for Institute for Public Relations, Assistant Professor in the Department of Communication at Virginia Tech | mcmyers@vt.edu Download Full Paper (PDF): Protecting Online Image in a Digital Age: How Trademark Issues Affect PR Practice Executive Summary Trademark law directly affects the level of control a public relations practitioner can have over a client’s image. Although U.S. trademark law has retained its core tenets since 1946 (the year the Lanham Trademark ... more
  • This is a part of an IPR Signature Study  "Organizational Clarity: The Case for Workforce Alignment & Belief" conducted by the IPR Commission on Organizational Communication. Download Infographic: Organizational Clarity Infographic Download White Paper: Organizational Clarity White Paper ... more
  • This is an IPR Signature Study conducted by the IPR Commission on Organizational Communication and a part of the Organizational Communication Research Center. Thanks to our sponsors for their generous support: Download Full White Paper (PDF): Organizational Clarity: The Case for Workforce Alignment and Belief Download Infographic (PDF): Organizational Clarity: The Case for Workforce Alignment and Belief Download Individual Country One Pagers: China United Kingdom Brazil (Also translated into Portuguese) India United States Executive Summary The Institute for Public Relations (IPR) Commission on Organizational Communication has ... more
  • Download Full White Paper (PDF): Irreversible: The Public Relations Big Data Revolution Download Big Data Infographic: Irreversible: The Public Relations Big Data Revolution Infographic IPR Measurement Commission presents their latest white paper "Irreversible: the Public Relations Big Data Revolution." Today the amount of data organizations collect is unprecedented, and it can be difficult to determine what should be done with the data, what aspects of the data are important, and how it should be managed. The concept of Big ... more
  • Sarab Kochar For the second annual edition of the Top 10 Research Insights for 2015, the Institute for Public Relations Board carefully selected from a range of public relations research topics. The Board comprises senior-level executives and leading academics who chose these ten studies based on their rigor of methodology, findings, relevance to practice and accessibility. The second edition encompasses research ranging from evaluating Millennials’ concern about reputation to studying diversity in the PR industry. To access each ... more
  • Download PDF: Millennials@Work: Perspectives on Reputation Research released from leading global communications and engagement firm Weber Shandwick and the Institute for Public Relations (IPR) found distinct differences in what Millennials think makes or breaks their reputations at work compared to older generations, especially when it comes to networking and socializing on the job. The survey reveals Millennials’ hyper-focus on their reputations at work – 47 percent of Millennials report that they think about it all or ... more
  • Dr. Terry Flynn Abstract: This article outlines the importance of new and emerging behavioral insights research for the public relations profession. How attitudes and beliefs are cultivated, processed and then potentially changed through communicative activities are outlined and connections draw to the practice. Research from the fields of cognitive and behavioral science, neuroscience and psychology also detail the types of resistance that intended audiences cognitively employ to counter behavioral and attitude change. Finally, the power and persuasive influence ... more
  • Timothy Coombs This is an updated version of Crisis Management and Communications by Dr. W. Timothy Coombs. The original version can be found here. Download Accompanying Infographics: IPR-Crisis-Preparation-Best-Practics-Coombs and IPR-Crisis-Media-Training-Best-Practices-Coombs Introduction It was important to update the crisis communication entry for two reasons. One, there has been a significant amount of new research since the original entry was created. This new research provides support for some existing crisis communication knowledge as well as generating some novel insights. Second, the emergence of social media ... more