IPR Signature Studies

These studies are IPR’s best-in-class research, gold standard papers and other signature research that exemplify IPR’s mission of bringing relevant research to the public relations practice.

Recent Posts

  • The Science of Influence: How Social Media Affects Decision Making in the Healthcare, Travel, Retail and Financial Industries Download Report: Science of Influence - Report Download Infographic: Science of Influence - Infographic Executive Summary In a survey of 1,783 internet users, this study explored the level of influence social media has in four industries: healthcare, financial, travel (personal not business), and retail. The results were segmented by four generations: Millennials, Generation X, Baby Boomers, and the Silent Generation. ... more
  • Download Report (PDF): The 2017 IPR and PRSA Report: KSAs and Characteristics of Entry-Level PR Professionals Download Infographic (PDF): KSAs and Characteristics of Entry-Level PR Professionals Infographic Download Press Release: Entry-Level PR Employees Show Range of Expertise and Confidence in Essential Skills, Grit and Emotional Intelligence Executive Summary The Institute for Public Relations and the Public Relations Society of America conducted a study of 386 entry-level professionals in public relations to better understand their level of knowledge, skills, and abilities, ... more
  • Download Full Report: Five Ways to Spot Fake Research Download Infographic: Five Ways to Spot Fake Research - Infographic (PDF) With the introduction of new terms such as “fake news” and “alternative facts,” one area of interest that has not garnered as much attention is “fake research.” There is no denying the importance of research—research is conducted to make important decisions every day, both in our professional and personal lives. Sometimes, we may be too trusting of ... more
  • Download Full Paper (PDF): Managing the Digital Age: A Dialogue with CCOs and CMOs Download Press Release: CCOs and CMOs Grappling With How Best to Define and Master Digital Strategies Download Infographic: Managing the Digital Age: Infographic This paper is sponsored by the Institute for Public Relations and Peppercomm.Introduction This report is based on in-depth interviews with 22 senior communications and marketing executives in large companies about how the rapid evolution of digital and data are changing their functions. ... more
  • Download White Paper (PDF): Time of Change: How CCOs and CMOs are Handling a New Presidential Administration Download Press Release: Communications and Marketing Executives Face New Challenges and Opportunities with the Trump Administration This paper is sponsored by the Institute for Public Relations and Peppercomm. This paper is an analysis based on in-depth interviews with 22 senior communications and marketing executives in large companies about what they are doing differently with the new presidential administration. This is not ... more
  • Cayce Myers Download Full Paper (PDF): FTC Regulation of Native Advertising:  How New Federal Rules Impact PR Practice Download Infographic: Three Takeaways from Native Advertising Regulation This paper examines native advertising and the FTC regulations that affect its content. Specific attention is given to the FTC 2015 guidelines Native Advertising: A Guide for Business and their Enforcement Policy Statement on Deceptively Formatted Advertisements. The study concludes with three suggestions on how these FTC regulations will affect public relations practitioners ... more
  • Sarab Kochar For the third annual edition of the Top 10 Research Insights of 2016, the Institute for Public Relations carefully selected research studies from a range of public relations research topics. IPR's Board comprises senior-level executives and leading academics who chose these 10 studies based on their methodological rigor and relevance to the profession. The third edition encompasses research ranging from technological innovation and business transformations to the effect of political content on social media users. Download ... more
  • Millennial communication professionals and their managers hold sharply different perceptions about millennials’ workplace factors, values and attributes By: Juan Meng, Ph.D., University of Georgia & Bruce K. Berger, Ph.D., University of Alabama Study conducted by the Institute for Public Relations and the Plank Center for Leadership Download Full Paper (PDF): Millennial Communication Professionals in the Workplace Download Infographic: Millenial Communication Professionals Infographic Millennials now represent the largest generation in the work force (35%), and they will be leaders in organizations ... more
  • Research released today from the Institute for Public Relations (IPR) and leading global communications and engagement firm Weber Shandwick found distinct differences between Millennials and older generations in their experiences and attitudes toward diversity and inclusion at work. The survey reveals the importance that Millennials place on diversity and inclusion (D&I) when considering a new job—47 percent of Millennials consider the D&I of a workplace an important criterion in their job search compared to 33 ... more
  • Dean E. Mundy, Ph.D., Assistant Professor at the School of Journalism and Communication at the University of Oregon | dmundy@uoregon.edu Download Full Paper (PDF): Bridging the Divide: A Multidisciplinary Analysis of Diversity Research and the Implications for Public Relations Partner: Executive Summary This paper reviews diversity-focused research in public relations to identify the key findings, trends, remaining gaps, and best practices regarding how public relations theory and practice can better reflect a diversity focus. To that end, the analysis ... more
  • Dr. Terry Flynn Terence (Terry) Flynn, Ph.D., assistant professor at McMaster University | tflynn@mcmaster.ca Download Full Paper (PDF): You Had Me at Hello: How Personal, Developmental and Social Characteristics Influence Communicator Persuasiveness and Effectiveness Executive Summary As stated by Rabinovich, Morton and Birney (2012), communication is more than merely transferring information; it involves understanding each others’ positions, knowledge and motives. In order to better understand communication, and more specifically persuasion—which uses communication to achieve an intended attitude or behaviour change—this study ... more
  • Cayce Myers Cayce Myers, Ph.D., J.D., LL.M., Legal Research Editor for Institute for Public Relations, Assistant Professor in the Department of Communication at Virginia Tech | mcmyers@vt.edu Download Full Paper (PDF): Protecting Online Image in a Digital Age: How Trademark Issues Affect PR Practice Executive Summary Trademark law directly affects the level of control a public relations practitioner can have over a client’s image. Although U.S. trademark law has retained its core tenets since 1946 (the year the Lanham Trademark ... more
  • This is a part of an IPR Signature Study  "Organizational Clarity: The Case for Workforce Alignment & Belief" conducted by the IPR Commission on Organizational Communication. Download Infographic: Organizational Clarity Infographic Download White Paper: Organizational Clarity White Paper ... more
  • This is an IPR Signature Study conducted by the IPR Commission on Organizational Communication and a part of the Organizational Communication Research Center. Thanks to our sponsors for their generous support: Download Full White Paper (PDF): Organizational Clarity: The Case for Workforce Alignment and Belief Download Infographic (PDF): Organizational Clarity: The Case for Workforce Alignment and Belief Download Individual Country One Pagers: China United Kingdom Brazil (Also translated into Portuguese) India United States Executive Summary The Institute for Public Relations (IPR) Commission on Organizational Communication has ... more
  • Download Full White Paper (PDF): Irreversible: The Public Relations Big Data Revolution Download Big Data Infographic: Irreversible: The Public Relations Big Data Revolution Infographic IPR Measurement Commission presents their latest white paper "Irreversible: the Public Relations Big Data Revolution." Today the amount of data organizations collect is unprecedented, and it can be difficult to determine what should be done with the data, what aspects of the data are important, and how it should be managed. The concept of Big ... more