IPR Signature Studies

These studies are composed of IPR’s best-in-class research, gold standard papers and other signature research that exemplify IPR’s mission of bringing relevant research to the public relations practice.

Recent Posts

  • Cayce Myers Download Full Paper (PDF): FTC Regulation of Native Advertising:  How New Federal Rules Impact PR Practice Download Infographic: Three Takeaways from Native Advertising Regulation This paper examines native advertising and the FTC regulations that affect its content. Specific attention is given to the FTC 2015 guidelines Native Advertising: A Guide for Business and their Enforcement Policy Statement on Deceptively Formatted Advertisements. The study concludes with three suggestions on how these FTC regulations will affect public relations practitioners ... more
  • Millennial communication professionals and their managers hold sharply different perceptions about millennials’ workplace factors, values and attributes By: Juan Meng, Ph.D., University of Georgia & Bruce K. Berger, Ph.D., University of Alabama Study conducted by the Institute for Public Relations and the Plank Center for Leadership Download Full Paper (PDF): Millennial Communication Professionals in the Workplace Download Infographic: Millenial Communication Professionals Infographic Millennials now represent the largest generation in the work force (35%), and they will be leaders in organizations ... more
  • Research released today from the Institute for Public Relations (IPR) and leading global communications and engagement firm Weber Shandwick found distinct differences between Millennials and older generations in their experiences and attitudes toward diversity and inclusion at work. The survey reveals the importance that Millennials place on diversity and inclusion (D&I) when considering a new job—47 percent of Millennials consider the D&I of a workplace an important criterion in their job search compared to 33 ... more
  • Dean E. Mundy, Ph.D., Assistant Professor at the School of Journalism and Communication at the University of Oregon | dmundy@uoregon.edu Download Full Paper (PDF): Bridging the Divide: A Multidisciplinary Analysis of Diversity Research and the Implications for Public Relations Partner: Executive Summary This paper reviews diversity-focused research in public relations to identify the key findings, trends, remaining gaps, and best practices regarding how public relations theory and practice can better reflect a diversity focus. To that end, the analysis ... more
  • Cayce Myers Cayce Myers, Ph.D., J.D., LL.M., Legal Research Editor for Institute for Public Relations, Assistant Professor in the Department of Communication at Virginia Tech | mcmyers@vt.edu Download Full Paper (PDF): Protecting Online Image in a Digital Age: How Trademark Issues Affect PR Practice Executive Summary Trademark law directly affects the level of control a public relations practitioner can have over a client’s image. Although U.S. trademark law has retained its core tenets since 1946 (the year the Lanham Trademark ... more
  • This is a part of an IPR Signature Study  "Organizational Clarity: The Case for Workforce Alignment & Belief" conducted by the IPR Commission on Organizational Communication. Download Infographic: Organizational Clarity Infographic Download White Paper: Organizational Clarity White Paper ... more
  • This is an IPR Signature Study conducted by the IPR Commission on Organizational Communication and a part of the Organizational Communication Research Center. Thanks to our sponsors for their generous support: Download Full White Paper (PDF): Organizational Clarity: The Case for Workforce Alignment and Belief Download Infographic (PDF): Organizational Clarity: The Case for Workforce Alignment and Belief Download Individual Country One Pagers: China United Kingdom Brazil (Also translated into Portuguese) India United States Executive Summary The Institute for Public Relations (IPR) Commission on Organizational Communication has ... more
  • Download Full White Paper (PDF): Irreversible: The Public Relations Big Data Revolution Download Big Data Infographic: Irreversible: The Public Relations Big Data Revolution Infographic IPR Measurement Commission presents their latest white paper "Irreversible: the Public Relations Big Data Revolution." Today the amount of data organizations collect is unprecedented, and it can be difficult to determine what should be done with the data, what aspects of the data are important, and how it should be managed. The concept of Big ... more
  • Sarab Kochar For the second annual edition of the Top 10 Research Insights for 2015, the Institute for Public Relations Board carefully selected from a range of public relations research topics. The Board comprises senior-level executives and leading academics who chose these ten studies based on their rigor of methodology, findings, relevance to practice and accessibility. The second edition encompasses research ranging from evaluating Millennials’ concern about reputation to studying diversity in the PR industry. To access each ... more
  • Timothy Coombs This is an updated version of Crisis Management and Communications by Dr. W. Timothy Coombs. The original version can be found here. Download Accompanying Infographics: IPR-Crisis-Preparation-Best-Practics-Coombs and IPR-Crisis-Media-Training-Best-Practices-Coombs Introduction It was important to update the crisis communication entry for two reasons. One, there has been a significant amount of new research since the original entry was created. This new research provides support for some existing crisis communication knowledge as well as generating some novel insights. Second, the emergence of social media ... more
  • The results of this combined study are enlightening. It shows the humility of internal communicators when it comes to evaluating their own efficacy and contribution to company goals. It shows a clear– and wide – gap between what internal communicators know to be important in building efficacy, and what they are able to do at their company. The Origins of Best-In-Class Practices The first phase of this research initiative began in 2011, and involved setting a benchmark ... more
  • Abstract This article suggests a generic model that includes a degree of standardization against which to compare planning and programming is the best way to establish excellence in public relations and corporate communication. The authors suggest this model can be (a) historically, to establish past campaigns; (b) used in the strategic planning process to identify problems or holes in a campaign; or (c) used as a final evaluation tool that provides evidence based in quantifiable data ... more
  • The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published.  This third edition covers an expanded number of terms, addition of social media terms and processes, and adds ethics as a category.  The Editorial Board is international in scope and a combination of top academic and professional researchers. This is a Gold Standard paper that has been selected by the Measurement Commission ... more
  • The Institute for Public Relations’ Commission on Organizational Communication created a two-part research program exploring best practices in global employee communication. Launching the program with qualitative research, IPR commissioned KRC Research to conducted in-depth interviews with executives from leading global companies, including Cargill, Chevron, FedEx, GE, IBM, Johnson & Johnson, McDonald’s, Navistar, Petrobras and Toyota. The qualitative study produced the whitepaper, “Best-in-Class Practices in Employee Communication: Through the Lens of 10 Global Leaders,” which provided a platform ... more
  • Brad Rawlins By reviewing the literature in stakeholder theory, stakeholder management, and public relations, this paper arrives at a model that prioritizes stakeholders through a four-step process: Identifying all potential stakeholders according to their relationship to the organization Prioritizing stakeholders by attributes Prioritizing stakeholders by relationship to the situation Prioritizing the publics according to the communication strategy Studies in stakeholder theory, stakeholder management, and public relations provide many different ways of identifying key stakeholders or publics. At the heart of these attempts ... more