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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations

Investor Relations

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Love, Hate and Surviving Stakeholder Emotions
The paper approaches the neglected area of stakeholder emotions and focuses on the reasons behind the arising of feelings towards organizations, as well…
The Value of Investor Relations: A Delphi Panel Investigation
Investor relations officers (IROs) say that one of the biggest challenges of their work is proving to management that investor relations contributes value…
Illusions of Trust: A Comparison of Corporate Annual Report Executive Letters Before and After SOX
In this post-Enron society, trust in companies has never been lower. The 2002 Sarbanes-Oxley Act was designed to improve investor confidence by making…
Timing Retail Investor Communications with Wave Theory
The methods of investor relations (IR) are continuing to undergo change in the wake of scandals, revised government regulations and legislation, increased…
What You Need To Know To Measure Investor Relations
The goal of this paper is to introduce the basic concepts of investor relations and the measurement of that function. It is intended to be a primer rather…
Performance Measurement: Can PR/Communication Contribute to the New Bottom Line of Intangible, Non-Financial Indicators?
It seems like it was just yesterday. I remember listening to John Francis, when he was National President of the Canadian Public Relations Society (CPRS)…

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