Research
New Technology and PR
- Measures of Success for Cyberspace
- How do you measure the effectiveness of your web public relations efforts? Essentially the same way you'd measure any other marketing efforts. The first,…
- The Magic Communication Machine: Examining the Internet’s Impact on Public Relations, Journalism and The Public
- This study examines the Internet's impact on public relations professionals, journalists, and the American public, and researches Internet credibility,…
- Playing by the Rules: Relationships with Online Users
- How do corporate-sponsored Web sites serve to enhance and maintain the corporation's relationships with customers or Web site users? How do Web sites build…
- Corporate Communications Policy Concerning The Internet
- This study examined corporate communications policy concerning the Internet and interactive media through a mail questionnaire survey of 236 of the nation's…
- Managing the Information Superhighway: A Report on the Issues Facing Communications Professionals
- Results of a year-long investigation reveal ten fundamental issues facing communication professionals using the technologies of the information superhighway.…
