Research
New Technology and PR
- How to Measure Social Media Relations: The More Things Change, the More They Remain the Same
- Most PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders.
- Corporate America Behind the Curve: Makovsky 2006 State of Corporate Blogging Survey
- Who will admit that in 1996 they questioned - even doubted - the power of the Internet to transform the way business everywhere would be conducted...
- Weblogs and Employee Communication: Ethical Questions for Corporate Public Relations
- Although technology has had a huge impact on public relations and all of its functions, a number of recent developments suggest the relatively new phenomenon…
- An Analysis of the Increasing Importance of the Role of the Receiver in the Communication Process
- Is this the death of the grapevine? This paper examines changes in employee communication due to interactive technologies that allow employees to take…
- A Primer in Internet Audience Measurement
- There is a growing trend toward people using the Internet to get their news and to investigate particular issues and organizations. There is also growing…
- Measures of Success for Cyberspace
- How do you measure the effectiveness of your web public relations efforts? Essentially the same way you'd measure any other marketing efforts. The first,…
- The Magic Communication Machine: Examining the Internet’s Impact on Public Relations, Journalism and The Public
- This study examines the Internet's impact on public relations professionals, journalists, and the American public, and researches Internet credibility,…
- Playing by the Rules: Relationships with Online Users
- How do corporate-sponsored Web sites serve to enhance and maintain the corporation's relationships with customers or Web site users? How do Web sites build…
- Corporate Communications Policy Concerning The Internet
- This study examined corporate communications policy concerning the Internet and interactive media through a mail questionnaire survey of 236 of the nation's…
- Managing the Information Superhighway: A Report on the Issues Facing Communications Professionals
- Results of a year-long investigation reveal ten fundamental issues facing communication professionals using the technologies of the information superhighway.…
