Research
New Technology and PR
- Final Report: New Media, New Influencers and Implications for Public Relations
- This study by the Society for New Communications Research that was funded by Wieck Media and the Institute for Public Relations.
- Examining the Increasing Impact of Social Media on Public Relations Practice
- Using their previous research as a foundation for their newest study, Wright and Hinson examine how technology and the emergence of blogs has challenged…
- John Cass Interviews Wendy Harman From the American Red Cross
- This podcast presents a case from the Society for New Communications Research (SNCR) project, "New Media, New Influencers and Implications for the Public…
- New Media, New Influencers and Implications for the Public Relations Profession
- This study was conducted by a team of Fellows of the Society for New Communications Research and made possible by a grant from the Institute for Public…
- Mapping the Consequences of Technology on Public Relations
- The following paper examines what research tells us about a variety of emerging technologies and their impact on and implications for public relations.…
- How to Measure Social Media Relations: The More Things Change, the More They Remain the Same
- Most PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders.
- Corporate America Behind the Curve: Makovsky 2006 State of Corporate Blogging Survey
- Who will admit that in 1996 they questioned - even doubted - the power of the Internet to transform the way business everywhere would be conducted...
- Weblogs and Employee Communication: Ethical Questions for Corporate Public Relations
- Although technology has had a huge impact on public relations and all of its functions, a number of recent developments suggest the relatively new phenomenon…
- An Analysis of the Increasing Importance of the Role of the Receiver in the Communication Process
- Is this the death of the grapevine? This paper examines changes in employee communication due to interactive technologies that allow employees to take…
- A Primer in Internet Audience Measurement
- There is a growing trend toward people using the Internet to get their news and to investigate particular issues and organizations. There is also growing…
