Research
New Technology and PR
- Corporate Compassion in a Time of Downsizing:
- The Role of Public Relations in Cultivating and Maintaining Corporate Alumni Social Networks
- This paper contends that corporate alumni networks serve a public relations purpose more than they do a human resource purpose.
- How to Set Benchmarks in Social Media: Exploratory Research for Social Media, Lessons Learned
- Much has been proposed as far as metrics and standards for measurement, but for the vast majority of organizations, the answer has been "it depends".
- Can You See the Writing on My Wall?
- A Content Analysis of the Fortune 50's Facebook Social Networking Sites
- A content analysis of the Fortune 100 official corporate Facebook sites will be conducted.
- Integrating Emotion and the Theory of Planned Behavior
- to Explain Consumers' Activism in the Internet Web Site
- The present research integrates core aspects of anger activism theory (AAM) with the theory of planned behavior to investigate factors influencing online…
- An Analysis of the Increasing Impact of Social and Other New Media on Public Relations Practice
- Using their previous research as a foundation for their newest study, Wright and Hinson examine the continuing impact social media are having on public…
- Final Report: New Media, New Influencers and Implications for Public Relations
- This study by the Society for New Communications Research that was funded by Wieck Media and the Institute for Public Relations.
- Examining the Increasing Impact of Social Media on Public Relations Practice
- Using their previous research as a foundation for their newest study, Wright and Hinson examine how technology and the emergence of blogs has challenged…
- John Cass Interviews Wendy Harman From the American Red Cross
- This podcast presents a case from the Society for New Communications Research (SNCR) project, "New Media, New Influencers and Implications for the Public…
- New Media, New Influencers and Implications for the Public Relations Profession
- This study was conducted by a team of Fellows of the Society for New Communications Research and made possible by a grant from the Institute for Public…
- Mapping the Consequences of Technology on Public Relations
- The following paper examines what research tells us about a variety of emerging technologies and their impact on and implications for public relations.…
