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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations

International

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Public Relations in Japan: Expert Opinion on its Future
To find out where public relations practice in Japan is heading, the current study asks public relations experts including corporate and firm practitioners,…
Profile of Public Relations Practice in Kyrgyzstan: Public Relations Purpose, Mission and Function
This study aims to explore the practice of public relations in a Central Asian country, Kyrgyzstan. This research analyzes the practices of public relations…
How Multiple Competitive Organizations Cope with the Same Crisis:
A Case Study of Rice Cooker Explosion in South Korea
The present study attempts to explore how multiple competitive organizations cope with the same crisis and how an organization's crisis management influenced…
The Trajectory of Organizational Communication in Brazil
A survey conducted in Brazil by Aberje Research Institute Databerje with its members (n=282) reveals that the role of the Corporate Communicator has changed.…
International Public Relations Faces Challenges:
The Impact of Palanca in Shaping Mexico's Public Relations
This proposed project will focus on the high-context/collectivistic Mexican culture by investigating how Palanca (a Spanish term for "lever" or use of…
Crafting the Image of Nations in Foreign Audiences:
How Developing Countries Use Public Diplomacy and Public Relations?
This paper seeks to explain the main differences in public diplomacy approaches between developed countries in the West and Third World nations with emphasis…
Looking for Institutionalization:
Italian Public Relations and the Role of Credibility and Professionalism
This paper tries to discuss the process of institutionalization of public relations in Italy through the concept of credibility and professionalism.
Adding Value to Organizations:
An Examination of the Role of Senior Public Relations Practitioners in Singapore
This paper presents the findings of the examination of the role of senior public relations practitioners in organizations in Singapore.
An Expanded View from the Corner Office – Further Discussions and
Research on the Global Navigation of International Corporate Communications
The significance of international corporate communications is growing rapidly, and the complexity associated with it is increasing almost exponentially.…
Cultural Diplomacy as a Form of International Communication
This paper presents the term of Cultural Diplomacy, which is quite new in the domain of Polish foreign policy and in the field of international public…

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