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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations

International

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An Exploratory Study of Global Media Relations Practices
A large majority of journalists and public relations practitioners around the world say it is not professional for media to accept payments from news sources…
Private Sector Summit on Public Diplomacy: Models for Action
This report documents the findings of the Private Sector Summit on Public Diplomacy, held January 10, 2007, at the US Department of State...
How Big Is Public Relations (and Why Does It Matter)?
The Economic Impact of Our Profession
This paper argues that our identity as a profession has a strong connection to issues of size and economic impact on society...
2nd World Public Relations Festival:
Communicating for Diversity, with Diversity, in Diversity
This paper covers the main implications and points of the 2005 World Public Relations Festival...
Global, International, Comparative and Regional Public Relations Knowledge from 1990 to 2005: A Quantitative Content Analysis of Academic and Trade Publications
The purpose of this study is to identify and content analyze the stream of trade and academic publications on international public relations or related…
Bribery for News Coverage: Research in Poland
This paper starts with an overview of the development of Polish media and public relations that established a ground for current practice. The paper then…
Tracking Organization-Public Relationships Over Time: A Framework for Longitudinal Research
Organizational relationships are almost exclusively analyzed using the data that captures the perceptions of the parties in the relationships.
PR in Europe
Europe is evolving as a more integrated entity, and so is the practice of public relations throughout the continent.
The Evolution of Public Relations: Case Studies From Countries in Transition
Public relations is one of the world's fastest growing professions and areas of study, yet great differences exist globally in its practice and teaching.…

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