Research
History
Page 1 of 1 pages
- The Fork in the Road of Media and Communication Theory and Practice
- Industry and professional studies show that public relations and corporate communication practitioners continue to not use research to plan and measure…
- Putting PR Measurement and Evaluation Into Historical Perspective
- There has been a good deal of attention in recent years on how important it is to measure and evaluate the effectiveness of public relations programs and…
- “Mini-Me” History: Public Relations from the Dawn of Civilization
- The profession of public relations lacks a serious, comprehensive history. Considering the power that we've evidenced throughout the years as practitioners,…
Page 1 of 1 pages
