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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations

Employee

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Sailing through the Port: Does PR Education Prepare Students for the Profession?
This study is asking public relations new hires how prepared they think they are and how satisfied they are with their university-level preparation.
Corporate Compassion in a Time of Downsizing:
The Role of Public Relations in Cultivating and Maintaining Corporate Alumni Social Networks
This paper contends that corporate alumni networks serve a public relations purpose more than they do a human resource purpose. Through interviews with…
Weblogs and Employee Communication: Ethical Questions for Corporate Public Relations
Although technology has had a huge impact on public relations and all of its functions, a number of recent developments suggest the relatively new phenomenon…
The Employee-Public-Organization Chain in Relationship Management: A Case Study of a Government Organization
This study examines the critical roles that employees play in an organization's relationship-building with its publics. The findings suggest that employees…
Measuring Success: Both Externally and Internally
This presentation, a Sears, Roebuck and Co. case study, was presented by Tom Nicholson at the 2003 International Public Relations Research Conference.…
Measuring the Effectiveness of Employee Communications
One in five Americans knows and regularly talks with a General Motors employee. Employee contact is one of the most credible sources of information about…

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