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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations

Diversity

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Baseline Study of Diversity Segments: Multirace Americans
Public relations practitioners and scholars need to consider multirace Americans as an increasingly important public, with identities, motivations, and…
Baseline Study on Diversity Segments: The U.S. Hispanic/Latino Market
While market demographics detail the continuing growth of diverse segments, there is little research that specifically addresses communications strategies…
2nd World Public Relations Festival:
Communicating for Diversity, with Diversity, in Diversity
This paper covers the main implications and points of the 2005 World Public Relations Festival...
Diversity Tracking Survey 2005
The Public Relations Coalition, an alliance of 23 industry-related organizations, announces the findings of its first diversity benchmark survey in this…
Focus on Diversity: Lowering the Barriers, Raising the Bar
This report documents the findings of the Diversity Summit held in January 2005 by the Public Relations Coalition, an alliance of 23 industry-related organizations.…

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