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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

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Corporate Social Responsibility

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The State of Environmental Communication: A survey of PRSA members
By Denise Sevick Bortree
Using data collected in a national survey of the professional group Public Relations Society of America (PRSA), this study examines the way that organizations…
Perception is truth: How elite U.S. newspapers framed the
"Go Green" conflict between BP and Greenpeace
By María M. García
The purpose of this study is to examine the dynamics of conflict between an organization and its activist publics in the framework of an environmental…

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