Ethics Statement

Commission on Measurement and Evaluation

Ethics Statement:

The duty of professionals engaged in research, measurement, and evaluation for public relations is to advance the highest ethical standards and ideals for research. All research should abide by the principles of intellectual honesty, fairness, dignity, disclosure, and respect for all stakeholders involved, namely clients (both external and internal), colleagues, research participants, the public relations profession, and the researchers themselves.

This statement is based on and promotes the following Core Values:

  • Autonomy
  • Respondent rights
  • Dignity
  • Fairness
  • Balance
  • Duty
  • Lack of bias
  • Honesty
  • Not using misleading information or “cherry picking” data
  • Full disclosure
  • Discretion
  • Judgment
  • Protection of proprietary data
  • Public responsibility
  • Intellectual integrity
  • Good intention
  • Valuing the truth behind the numbers
  • Reflexivity (put self in other’s place)
  • Moral courage and objectivity