Commission on PR Measurement & Evaluation
Who We Are: The Commission on PR Measurement & Evaluation is composed of researcher-practitioners and thought-leaders in public relations research, measurement, and evaluation drawn from four segments of the global public relations industry: (i) corporations, government, and non-profits; (ii) public relations agencies; (iii) research firms; and (iv) academia.
Our Vision: Better public relations through excellence in research, measurement, and evaluation.
Our Mission: To develop and promote standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations.
From members of the IPR Commission on PR Measurement & Evaluation
Resources for Public Relations Educators for Teaching Research, Measurement & Evaluation
As a public relations professor, Dr. Julie O’Neil knows firsthand the challenge of keeping up with research, measurement, and evaluation developments. Based upon feedback from educators, Dr. O’Neil describes how many of the Commission white papers can be used in the classroom.
Setting Priorities in Measurement
By Dr. David Geddes, InfoTrend, Inc. 
Several members of the Commission on Measurement and Evaluation engaged in an email discussion last May about measuring outputs and outcomes. Compiled by Dr. David Geddes, Commissioners discussed which of the following should public relations measure: (a) outputs (b) outtakes (c) outcomes (d) business results (e) all of the above? Read more…
The 10 Percent Rule is a Myth: Five Smarter Ways to Determine the “Right Amount” for PR Research
By Mark Weiner, PRIME Research
The conventional wisdom of marketing and communications has long governed that “10 percent for research” is the right number. But, like so many imperatives, the 10 percent rule is a myth. Read more…
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