IPR Measurement Commission
Who We Are: The IPR Measurement Commission is composed of researcher-practitioners and thought-leaders in public relations research, measurement, and evaluation drawn from four segments of the global public relations industry: (i) corporations, government, and non-profits; (ii) public relations agencies; (iii) research firms; and (iv) academia.
Our Vision: Better public relations through excellence in research, measurement, and evaluation.
Our Mission: To develop and promote standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations.
- Dictionary of Public Relations Measurement and Research, Third Edition
- Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement and Evaluation
- International Media Analysis Made Simple
- Proposed Interim Standards for Metrics in Traditional Media Analysis
- Ethical Standards and Guidelines for Public Relations Research and Measurement
- PR Needs to Grapple with the Implications – and Power – of Big Data and Images
- The Case for Standards in PR Measurement
From members of the IPR Measurement Commission
View from the Summit
By Frank Walton
On Oct. 3 – 4, the Measurement Summit re-convened in “3.0” form. The Measurement Summit, like the Measurement Commission itself, attracts a distinctive mix of professionals who care about excellence and effectiveness in the practice of public relations.The Measurement Summit 3.0 was intentionally a smaller meeting of the geeks that recalled the earliest meetings. The “where do we go from here” spirit informing all the topics considered ultimately gravitated on two imperatives. 1: United We Stand. Divided We Flounder and 2. Brave New World.
Spotting Bad Research
By Frank Ovaitt
At an Institute for Public Relations Board meeting earlier this month, Trustee Maril MacDonald suggested that the Institute might provide guidance to practitioners on how to identify bad research. That could be a mission in itself for IPR. But I decided to start by asking our Research Fellows what they would advise. Here is the wisdom that returned to me just for asking.
Social Media Measurement – Everything You Need to Know
By Katie Paine, KDPaine & Partners LLC
Vendors owe it to clients to fully disclose how data and content is collected. The best approach is a transparency table, essentially the social media equivalent of that food nutrition label on the side of a cereal box. The table provides a reference so the client knows what is comparable between vendors. It also captures critical information about social media content sources and methods to provide full transparency and easy comparison across analyses.