Commission on PR Measurement & Evaluation

Who We Are: The Commission on PR Measurement & Evaluation is composed of researcher-practitioners and thought-leaders in public relations research, measurement, and evaluation drawn from four segments of the global public relations industry: (i) corporations, government, and non-profits; (ii) public relations agencies; (iii) research firms; and (iv) academia.

Our Vision: Better public relations through excellence in research, measurement, and evaluation.

Our Mission: To develop and promote standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations.

Recommended

  • The Case for Standards in PR Measurement
  • Resources for Public Relations Educators for Teaching Research, Measurement and Evaluation
  • Standardization in Public Relations Measurement & Evaluation
  • Charting Your PR Measurement Strategy
  • Isolating the Effects of Media-Based Public Relations on Sales

    • Conversations

    From members of the IPR Commission on PR Measurement & Evaluation

    The Case for Standards in PR Measurement
    By Jackie Matthews, General Motors
    As technology continues to evolve, the measurement world keeps changing.  New companies come in and others go out. With all that in mind, here’s a very basic reason why having measurement standards in place is important. If the measurement systems don’t match, it is much harder, and often nearly impossible, to assess how the events compare.

    So, Where did AVEs Come From Anyway?
    By Dr. Tom Watson, Bournemouth University
    It is quite astounding that AVE has persisted for so long, as it has had no support from academic research. Indeed, there have been many harsh criticisms, such as “voodoo measurements” and “plain silly.” Now that the Barcelona Principles have “outlawed” AVE, will it survive? Read more…

    Resources for Public Relations Educators for Teaching Research, Measurement & Evaluation
    By Dr. Julie O’Neil, Texas Christian University
    As a public relations professor, Dr. Julie O’Neil knows firsthand the challenge of keeping up with research, measurement, and evaluation developments. Based upon feedback from educators, Dr. O’Neil describes how many of the Commission white papers can be used in the classroom. Read more…