The Institute for Public Relations is the premier professional organization that answers this need by bringing the power of research-based intelligence to public relations. As both a sponsor and catalyst, IPR delivers the evidence needed to formulate effective strategies and the methods to provide the scientifically sound measurement of results.
The Institute approaches its mission like a restless activist, pursuing an aggressive agenda of research studies and peer-reviewed white papers that demonstrate the value of public relations. IPR focuses on research that matters, delivering knowledge that ultimately helps business management to achieve their goals through more effective public relations.
The quality of thinking and research is only possible because at the core of IPR’s mission is bridging the scientific rigor of academic leaders with the business-driven practicality of communications professionals. IPR brings educators and professionals together in many venues and forums, including its Commissions.
Commission on Public Relations Measurement & Evaluation — establishes standards and methods for public relations research and measurement, and to issue authoritative best-practices white papers.
Commission on Global Public Relations Research — encourages and disseminates research on the practice of public relations across regions, countries and cultures.